An entertaining and intelligent book that will change the way you see yourself and the world around you.”Īuthor of Contagious and Invisible Influence “This fascinating journey through the inner workings of the human mind reveals how our conscious thoughts and unconscious motives intertwine to shape who we are. “John Bargh’s Before You Know It moves our understanding of the mysteries of human behavior one giant step forward. Before You Know It will profoundly change the way you understand yourself by introducing you to a fascinating world only recently discovered, the world that exists below the surface of your awareness and yet is the key to unlocking new ways of thinking, feeling, and behaving. He reveals the pervasive influence of the unconscious mind in who we choose to date or vote for, what we buy, where we live, how we perform on tests and in job interviews, and much more. Bargh will help you harness the power of the unconscious mind to improve your life. With surprising and entertaining revelations, tricks to help you remember your to-do list, shop smarter, and sleep better, Dr. John Bargh’s accessible debut BEFORE YOU KNOW IT takes us on an engaging and enlightening tour of the forces that affect everyday behavior while transforming our understanding of ourselves. Psychologists argued over whether it existed, and if it did, was it our ally or our enemy? With over 30 years of revolutionary research into the unconscious mind, Dr. Until recent decades, the unconscious mind remained a mystery.
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